“ESPRIT: The Making of an Image” by Helie Robertson, -First Edition, 1985

Vintage 1985 large format softcover book Esprit:The Making of an Image. by Helie Robertson. Celebrating the popular sportswear brand of the 1980’s.  Esprit employee profiles by Beth LeDove and vignettes by PR director Helie Robertson.  First printing of this remarkable overview of the brand’s design sensibility at the height of its dominance and power. Visual portrait of the iconic sportswear brand of the 80’s. Chronicles campaigns by photographer Oliviero Toscani, Esprit, Fiorucci and Benneton fame. Hairstyles by Valentin Mordacq, and a young François Nars for lead makeup artist.  First Edition: very scarce.Fine copy in the publisher’s printed acetate slipcase.  Hundreds of color photographs. 199 pages, Slim folio, stiff glossy pictorial dust wrapper over plain tan wrapper.  Dimensions: 14.25” x 9.75”  Published by Esprit de Corp, San Francisco, 1985  Fashion, Advertising, Photography, History